Brand Identity
ABOUT / BRAND IDENTITY
Brand Identity
Philosophy & Identity
The Faculty of Art & Design at Universitas Multimedia Nusantara is symbolized by a dynamic triangular shape, laden with profound symbolism, aimed at enhancing its reputation as a premier educational institution committed to advancing the quality of human resources in Indonesia. This identity has been meticulously crafted with a deep consideration for sustainability, ensuring that it meets the evolving demands of faculty development in the years to come.
Logo
A right-facing triangle (►) represents the value of progress and movement of the Faculty of Arts & Design in line with the dynamics of the times, aimed at producing graduates capable of enhancing the quality of human resources in Indonesia.
Color
The dark blue color in the Faculty of Arts & Design uses the main color of Universitas Multimedia Nusantara, representing the vision of becoming a leading university in the field of information technology. The light blue color represents the professionalism that each student possesses in their creative work.
Vertical Variant
The main logo variant is used with vertical text configuration below the logo and on media requiring shorter width.
Horizontal Variant
This variant is used for particular purposes on media that require shorter height.
Nexa (Titles and Subtitles)
Nunito Sans (Body Text)
Rules
1. Size and Distance
The identity must have an empty area limit on each side specified at least three times a triangle, which intended to maintain balance and legibility in the identity displayed.
2. Acronym Variant
When there is a UMN logo, the vertical variant will be used for consistency. The acronym aims to lighten the visual burden (the acronym explanation has been included in the UMN logo).
3. Full Variant
This variant is used for publication needs to external parties if the UMN logo is not included as a companion.
4. Diapositive Variant
This variant is used for colored backgrounds or other purposes, e.g., stamps or black and white print media.
5. Use on photo background
Prioritize using a diapositive variant logo on a transparent/semi-dark background with many colors for contrast.
